In the beginning of the year, I got to work on an amazing testimonial project. Most times, I find testimonials lack engagement. Unless they are genuine, interesting, and somebody important, they tend to be ignored by audiences. We all rationalize in our head ‘that’s probably their friend, etc.’.
With LifeAce, it was different right from the jump. Founder Mario Canta had a legacy of clients that were interesting, renowned businesses, well established in their fields, and even famous in one case. More importantly for me, each of these clients presented a genuine story of how Mario and his team at LifeAce had impacted their lives through life insurance.
There were no prepared statements, or coaxing. We just simply turned on the camera and let these clients pour their hearts out. Each of their stories was genuine, and unique. The variety of personalities and trades was incredible. It was amazing how impactful decisions such as life insurance can be on you & your families financial well being.
One of the pure joys of being in video production is how you get to learn the ins & outs of many different industries. I certainly learned an immense amount about life insurance through our work with LifeAce, and they have my recommendation should you need a guaranteed policy for life!
Cast / Crew
- Created by Peter Normandia
- Director of Photography – Rick Cook & Peter Normandia
- Photography by Dan Kwak & Rick Cook
- Edited by Peter Normandia
