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A Day in the Life of a Real Estate Agent

A Day in the Life of a Real Estate Agent

Jun 9, 2018 | Edit Cellar

The key to any story is the flow, especially on a platform like Instagram. My team at Edit Cellar created this social media weapon for a real estate agent I was working with to purchase a home. I had known him and his mortgage partner for many years. They wanted to do something different, like a day in the life.

After hearing the initial idea and getting them to give me a list of bullet points, I came up with a script. They then educated me on some lingo and we made a few technical tweaks. Then, we were ready to rock. The client secured the cast and locations. It was my job to put it all together.

Luckily, I had help from a great team.

 

 

 

Cast / Crew

 

  • Written/Directed by Peter Normandia
  • Shot by Rick Cook
  • Post Production by Hunter Siede
  • Production Assistance by Teddy Hadjimarkos

 

Life Lessons with LifeAce

Life Lessons with LifeAce

May 30, 2018 | Shot by TFB

In the beginning of the year, I got to work on an amazing testimonial project. Most times, I find testimonials lack engagement. Unless they are genuine, interesting, and somebody important, they tend to be ignored by audiences. We all rationalize in our head ‘that’s probably their friend, etc.’.

With LifeAce, it was different right from the jump. Founder Mario Canta had a legacy of clients that were interesting, renowned businesses, well established in their fields, and even famous in one case. More importantly for me, each of these clients presented a genuine story of how Mario and his team at LifeAce had impacted their lives through life insurance.

There were no prepared statements, or coaxing. We just simply turned on the camera and let these clients pour their hearts out. Each of their stories was genuine, and unique. The variety of personalities and trades was incredible. It was amazing how impactful decisions such as life insurance can be on you & your families financial well being.

One of the pure joys of being in video production is how you get to learn the ins & outs of many different industries. I certainly learned an immense amount about life insurance through our work with LifeAce, and they have my recommendation should you need a guaranteed policy for life!

 

Cast / Crew

  • Created by Peter Normandia
  • Director of Photography – Rick Cook & Peter Normandia
  • Photography by Dan Kwak & Rick Cook
  • Edited by Peter Normandia
Winner: Best Home Grown Commercial

Winner: Best Home Grown Commercial

Apr 4, 2017 | Edit Cellar, Shot by TFB

This weekend, I attended the 15th Annual Garden State Film Festival in Atlantic City, NJ to see our two entries premiere.

Low & behold, we are super proud to announce our spot for ‘Gravity Training Zone: Transformation Specialists‘ won for best ‘Home Grown Commercial’.

It’s was quite an honor to be awarded with celebs like Richard Kind & Sally Jesse Raphael clapping for you. I’d also like to thank Gravity Training Zone who put their faith in the team at Edit Cellar. You can check out the spot below…

Web Redesign for Edit Cellar

Web Redesign for Edit Cellar

Mar 17, 2017 | Edit Cellar

Been traveling a lot lately. All over Jersey, Orlando, and this week I’ll be in Chicago at the International Housewares Show for my corporate video production company Edit Cellar.

In preparation, between plane rides, I redesigned the site for Edit Cellar. It’s funny how a company that prides itself of helping others brand their international businesses sometimes gets lackadaisical about their own brand. However, that was the case and I was determined to get it done.

With the help of some great behind the scenes shots over the years from photographer Daniel Kwak, some intricate design tips from artist J. Matthew Root, and the Divi theme from Elegant Themes, I was able to craft something I am extremely proud to present.

I built the entire theme using the Divi builder, and then hunted down some custom CSS code to add the finishing touches. Check it out & let me know what you think!