Been traveling a lot lately. All over Jersey, Orlando, and this week I’ll be in Chicago at the International Housewares Show for my corporate video production company Edit Cellar.

In preparation, between plane rides, I redesigned the site for Edit Cellar. It’s funny how a company that prides itself of helping others brand their international businesses sometimes gets lackadaisical about their own brand. However, that was the case and I was determined to get it done.

With the help of some great behind the scenes shots over the years from photographer Daniel Kwak, some intricate design tips from artist J. Matthew Root, and the Divi theme from Elegant Themes, I was able to craft something I am extremely proud to present.

I built the entire theme using the Divi builder, and then hunted down some custom CSS code to add the finishing touches. Check it out & let me know what you think!